But if your video content speaks to your target audience, they will want to learn more about whatever products and services you are offering. The main benefit of advertising on YouTube is to raise awareness to new users or keep potential customers engaged with your brand. When running video campaigns for my clients, I always try to set the proper expectations. Get more out of video campaigns with YouTube CTA extensions Once you define who your target audiences are-and hopefully this was already done before you even made your video ad-you will have a good starting point on how you should be guiding your viewers in your call-to-action extensions.
Here are some questions you may want to ask yourself when trying to come up with the right message for your extensions: When choosing the call-to-action elements for your video ads, consider the targeting options you are using in your video campaigns. And from there, we can keep testing different extension elements to see which ones will drive higher CTR and, hopefully, more conversions from your video campaigns. This second ad saw a CTR twice as high as the first ad, and we never would have gotten this type of performance if we stuck with just our original video ad. The headline message in the second ad not only mentioned the brand name, but it also guided the user to perform an action. We told the users to not only try us for free, but also to sign up. We snuck in two call-to-action elements and promoted the brand name.
Then, we offered the viewer a free trial.įor our second call-to-action extension (upper-left), we wanted to try something new. In one of the call-to-action extensions (lower-right), we used a more product-focused headline message because we were attempting to reach a new audience who may not be familiar with the brand name. The goal of the campaign was to reach new users. They were running an ad about their new product launch. Here’s an example from a client test I performed not too long ago: So even though you may only have one or two videos to use, you can test out a variety of call-to-action messages and headlines to see which combinations drive the most traffic from your video ads. We learned in the previous section that the call-to-action extensions are set up at the ad level. Even though the campaign types may be different, you still need to be testing out multiple ads for our video ad groups. I also understand that video campaigns are completely different than any campaign on the Search or Display Network. I understand you may only have one ad creative. I frequently see one common issue in many of these accounts: They only have one video ad in each ad group. I have audited many Google Ads video campaigns. Key to CTA extension success: Test, test, test! What is your main value message? What action do you want the viewer to do next? You want to make these as clear as possible before the user has the chance to skip the ad.Īnd, before you get started, make sure to preview what the call-to-action extension will look like while the ad is running. Follow us on Facebook.My advice? Keep your messages short and to the point. Make sure to browse our listing in the Freebies section! We also create our own digital products (free & paid) which you can check in our shop. We find and feature freebies from around the web provided by trusted sites and photographers as well as video or film creators. Tuts and Reviews is a photography & filmmaking resource site. You may be interested in the following articles as well. THANKS FOR VISITING MY SITE! Looking for high quality SD cards? Check my recommendations! To download, click on each video overlay you like.